BUILD BOLDLY, LEAD INTUITIVELY, THRIVE SUSTAINABLE.
Business Advisory Firm
Providing business advising, executive coaching, exit planning, and fractional COO services to women founders.
FemThrive exists to support women entrepreneurs in building profitable, sustainable businesses that don’t require burnout or self-sacrifice. We help women scale with clarity, strong operations, aligned and intentional leadership working from their desired exit backwards to increase their enterprise value.
What We Do
FemThrive is a business advisory firm that provides business advising, executive leadership coaching, exit planning and fractional COO support to women founders who are ready to scale sustainably, step out of the day-to-day, and lead with clarity, confidence, and feminine power. We’re virtual-first, with intentional in-person touch points throughout the year.
Based in California, FemThrive works close with women founders across the state and partners with select aligned businesses nationwide. Patterns we’ve solved across industries include: Service-Based Businesses, Founder-Led Teams, High-Touch Client Models.
Our Services
1:1 + Group
Business Advising, Exit Planning, Executive Coaching
Fractional COO
Retreats, Events,
and Workshops
What FemThrive offers that you can’t get anywhere else:
FemThrive uniquely combines enterprise-level business strategy, hands-on operational execution, and feminine leadership principles backed by neuroscience delivered by someone who has actually built, scaled, and exited a business herself.
Most advisors offer strategy or coaching. FemThrive delivers strategy, execution, and leadership evolution - combined together.
THE RESULT?
Clients walk away with more than growth: they gain clarity, capacity, confidence, and a business that truly supports their life.
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Clients don’t just receive recommendations, they have the opportunity to get help implementing them. FemThrive bridges the gap between vision and execution, ensuring plans turn into measurable results.
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FemThrive is led by a seasoned founder and CEO who understands the emotional, operational, and personal realities of growth and exiting. This lived experience creates a level of trust, empathy, and practical insight that can’t be replicated.
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FemThrive integrates intuition, sustainability, neuroscience and human-centered leadership with strong systems, accountability, and financial discipline. Clients don’t have to choose between results and alignment- they get both.
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Every engagement is anchored in building a business that can operate without the founder, retain strong margins, and be exit-ready. This long-term perspective is rare in advisory work. Advising combined with our accountability dashboard ensures visible, measurable, clear growth.
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FemThrive works with a limited number of clients to maintain depth, quality, and real impact. Clients receive thoughtful, personalized support, not templated solutions or one-size-fits-all frameworks. By primarily focusing on California based clients, FemThrive intentionally works with clients we can support in person, through site visits, team sessions, and strategic planning while leveraging a trusted local ecosystem of partners, including attorneys, accountants, HR professionals, and marketing experts. This regional focus allows us to offer deeper, more integrated support while still partnering with select aligned founders across the U.S.
About Us
FemThrive was born from a simple belief: Women don’t need to lead from the masculine to succeed in business.
For years, I watched women founders push themselves into models of leadership that ignored intuition, sustainability, and balance - often at the cost of their health, relationships, and joy. FemThrive represents a different way forward.
The name reflects what I believe is possible when women are supported to lead with both strategy and self-trust. To thrive financially. To thrive personally. To build businesses that fuel their lives not consume them.
Because true success isn’t just about revenue, it’s about alignment.
As business advisors and partners, we’ve found our own alignment across the three things that matter most: pay, time, and fulfillment. Now, we help other women do the same.
Bre Russell
Michelle Ryckman
Operational Lead
Growth Lead
Amy Chan
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The founder is the bottleneck, hiring ahead of revenue, margin compression, no accountability cadence, burnout + overwork, business success at the expense of life success.
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Clarifying the business model, priorities, and financial drivers
Building systems, processes, and accountability that reduce founder dependency
Developing leadership capacity across teams- not just at the top
Aligning growth with the founder’s values, energy, and long-term vision
Designing businesses that are scalable, sustainable, and exit-ready
Jenni Laferriere
Marketing Assistant
Patterns We’ve Solved Across Industries
Service-Based Business (Pet Industry, Women’s Sports, Youth programming, Video Production, Wedding/Floral/Design, B2B Services, SAAS, Foundations/Nonprofits, Investor Funds)
Founder-Led Teams
High-Touch Client Models
Women-Led Growth Companies
Below is a list of our clients by industry.
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Spot Pet Care, Dog Grooming Salon
Mishka Dog Cakes, Dog Bakery
Posh Pooch, Dog Grooming Salon
Store Vantage, Dog Grooming Scheduling Software
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Studio Mondine, Luxury Floral Design
Marin Balloons, Event Planner & Services
BB Meyer Design, Interior Design
SB Styles, Wardrobe Stylist
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The Players Network (TPN)
Girls Soccer Network
ActivateHer
Ebike Sense
TGA Northbay
Melifolla Dance Studio
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Vital Path Insights, B2B Research
Store Vantage, SAAS
Level Set Films, B2B Video Production
Poppy Coaching, Executive Leadership
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Mocha Girls Read
Oasis for Girls
Jonah Inheritance
Daring Sisters
The Pollination Project
TRUSTED BY WOMEN ENTREPRENEURS BUILDING SUSTAINABLE, PROFITABLE BUSINESSES ACROSS CALIFORNIA
30-60% Revenue Growth
Founder-Led to Team-Run
Aligned Success Within 12 Months
CLIENT LOVE
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CLIENT LOVE •
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![Mishka]()
“Working with Bre and FemThrive has been incredibly valuable for me and Mishka Dog Cakes. In a short period of time, Bre helped us secure flat-rate Fedex nationwide shipping for our eCommerce business which has removed our abandon cart issue entirely! Bre brings clarity, strategy, and calm leadership to complex business challenges, and I deeply value her as a thought partner and advisor.”
Olia Rosenblatt, Founder & CEO of Mishka
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![Studio Mondine]()
“Bre helped me bring clarity and structure to my business- from value and profitability to operations, risk management, and long-term planning. She helped me understand my numbers in a way that actually feels usable, not overwhelming, and supported me in making decisions with both the present and the future in mind. I now feel far more confident about how I’m running the business today and how I’m setting it up for sustainable, steady, predictable growth. I’m incredibly grateful for her support and highly recommend working with her.”
Amanda Luu, Owner & Principal of Studio Mondine
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![Vital Path Insights]()
“Working with Bre Russell at FemThrive has been one of the best decisions I've made this year for my business, VitalPath Insights. Together, we’ve identified my ideal client personas, built a sales process, and developed a lead generation strategy.. Bre’s approach is both strategic and deeply supportive. I’ve gained so much clarity, confidence, and momentum working with her.”
Amanda Peters, Founder of VitalPath Insights
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![Level Set Films]()
“Bre has helped so much this past year helping me move from solopreneur to running a real company with a team. Through her guidance, questions and example, I learned how to think like a business owner and could feel the shift in how I approach decisions. I highly recommend Bre and her advisory firm for founders looking to scale and grow with a supportive yet practical advisor.”
Lance Miller, Founder of Level Set Films
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![Spot Pet Care]()
“As a business advisor and fractional COO, Bre has been an absolute game-changer for Spot Pet Care. Thanks to Bre’s support we’ve been able to increase our profit margins through Bre’s financial and capacity planning short and long term. If you’re looking for a business advisor who delivers real results, Bre is the one you want in your corner.”
Caroline Shin, Founder of Spot Pet Care & Store Vantage
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![BB Meyer Designs]()
“Bre is an incredibly inspiring and transformative business advisor and coach. Bre uses a tailored approach to deeply understand your business and your background as a business owner to push you towards success and achieve your business goals. Bre's expertise in client communication and setting professional boundaries have also been invaluable to my business.”
Becca Meyer, Owner & Principal at BB Meyer Designs
Case Studies
MISHKA DOG CAKES
Pet Industry + E-commerce
THE PLAYERS NETWORK
Women’s Sports
STUDIO MONDINE
Floral Design + Events
