BUILD BOLDLY, LEAD INTUITIVELY, THRIVE SUSTAINABLE.

Providing business advising, coaching and fractional COO support to California and Bay Area-based women founders.

FemThrive exists to support women entrepreneurs in building profitable, sustainable businesses that don’t require burnout or self-sacrifice. We help women scale with clarity, strong operations, aligned and intentional leadership so their business nourish their lives - not consume them.

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What We Do

FemThrive is a business advisory firm that provides advising, coaching and fractional COO support to California and Bay Area-based women founders of service-based business who are ready to scale sustainably, step out of the day-to-day, and lead with clarity, confidence, and feminine power. We’re virtual-first, with intentional in-person touch points throughout the year.

Based in California, FemThrive works close with women founders across the state and partners with select aligned businesses nationwide. Patterns we’ve solved across industries include: Service-Based Businesses, Founder-Led Teams, High-Touch Client Models.

Our Services

1:1 and Group

Business Advising

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Fractional COO

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Retreats, Events,

and Workshops

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About Us

FemThrive was born from a simple belief: Women don’t need to become more masculine to succeed in business.

For years, I watched women founders push themselves into models of leadership that ignored intuition, sustainability, and balance - often at the cost of their health, relationships, and joy. FemThrive represents a different way forward.

The name reflects what I believe is possible when women are supported to lead with both strategy and self-trust. To thrive financially. To thrive personally. To build businesses that fuel their lives not consume them.

Because true success isn’t just about revenue, it’s about alignment.

As business advisors and partners, we’ve found our own alignment across the three things that matter most: pay, time, and fulfillment. Now, we help other women do that same.

Bre Russell

Founder, Business Advisor

Michelle Ryckman

Operational Specialist

Marketing
Assistant

Jenni Laferriere

  • The founder is the bottleneck, hiring ahead of revenue, margin compression, no accountability cadence, burnout + overwork, business success at the expense of life success.

    • Clarifying the business model, priorities, and financial drivers

    • Building systems, processes, and accountability that reduce founder dependency

    • Developing leadership capacity across teams- not just at the top

    • Aligning growth with the founder’s values, energy, and long-term vision

    • Designing businesses that are scalable, sustainable, and exit-ready

READ OUR STORY

What FemThrive offers that you can’t get anywhere else:

FemThrive uniquely combines enterprise-level business strategy, hands-on operational execution, and feminine leadership principles delivered by someone who has actually built, scaled, and exited a business herself.

Most advisors offer strategy or coaching. FemThrive delivers strategy, execution, and leadership evolution - combined together.

THE RESULT?

Clients walk away with more than growth: they gain clarity, capacity, confidence, and a business that truly supports their life.

  • Clients don’t just receive recommendations, they have the opportunity to get help implementing them. FemThrive bridges the gap between vision and execution, ensuring plans turn into measurable results.

  • FemThrive is led by a seasoned founder and CEO who understands the emotional, operational, and personal realities of growth and exiting. This lived experience creates a level of trust, empathy, and practical insight that can’t be replicated.

  • FemThrive integrates intuition, sustainability, neuroscience and human-centered leadership with strong systems, accountability, and financial discipline. Clients don’t have to choose between results and alignment- they get both.

  • Every engagement is anchored in building a business that can operate without the founder, retain strong margins, and be exit-ready. This long-term perspective is rare in advisory work. Advising combined with our accountability dashboard ensures visible, measurable, clear growth.

  • FemThrive works with a limited number of clients to maintain depth, quality, and real impact. Clients receive thoughtful, personalized support, not templated solutions or one-size-fits-all frameworks. By primarily focusing on California based clients, FemThrive intentionally works with clients we can support in person, through site visits, team sessions, and strategic planning while leveraging a trusted local ecosystem of partners, including attorneys, accountants, HR professionals, and marketing experts. This regional focus allows us to offer deeper, more integrated support while still partnering with select aligned founders across the U.S.

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Patterns We’ve Solved Across Industries

  • Service-Based Business (Pet Industry, Women’s Sports, Video Production, Wedding/Floral/Design, B2B Services, SAAS, Foundations/Nonprofits, Investor Funds)

  • Founder-Led Teams

  • High-Touch Client Models

  • Women-Led Growth Companies

Below is a list of clients we’ve worked with past and present.

    • Spot Pet Care, Dog Grooming Salon

    • Mishka Dog Cakes, Dog Bakery

    • Posh Pooch, Dog Grooming Salon

    • Store Vantage, Dog Grooming Scheduling Software

    • Studio Mondine, Luxury Floral Design

    • BB Meyer Design, Interior Design

    • SB Styles, Wardrobe Stylist

    • The Players Network (TPN)

    • Girls Soccer Network

    • ActivateHer

    • Ebike Sense

    • TGA Northbay

    • Vital Path Insights, B2B Research

    • Store Vantage, SAAS

    • Level Set Films, B2B Video Production

    • Poppy Coaching, Executive Leadership

    • Mocha Girls Read

    • Oasis for Girls

    • Jonah Inheritance

    • Daring Sisters

    • The Pollination Project

TRUSTED BY WOMEN ENTREPRENEURS BUILDING SUSTAINABLE, PROFITABLE BUSINESSES ACROSS CALIFORNIA

30-60% Revenue Growth

Founder-Led to Team-Run

Aligned Success Within 12 Months

CLIENT LOVE

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CLIENT LOVE •

  • “Working with Bre and FemThrive has been incredibly valuable for me and Mishka Dog Cakes. In a short period of time, Bre helped us secure flat-rate Fedex nationwide shipping for our eCommerce business which has removed our abandon cart issue entirely! Bre brings clarity, strategy, and calm leadership to complex business challenges, and I deeply value her as a thought partner and advisor.”

    Olia Rosenblatt, Founder & CEO of Mishka

  • “Bre helped me bring clarity and structure to my business- from value and profitability to operations, risk management, and long-term planning. She helped me understand my numbers in a way that actually feels usable, not overwhelming, and supported me in making decisions with both the present and the future in mind. I now feel far more confident about how I’m running the business today and how I’m setting it up for sustainable, steady, predictable growth. I’m incredibly grateful for her support and highly recommend working with her.”

    Amanda Luu, Owner & Principal of Studio Mondine

  • “Working with Bre Russell at FemThrive has been one of the best decisions I've made this year for my business, VitalPath Insights. Together, we’ve identified my ideal client personas, built a sales process, and developed a lead generation strategy.. Bre’s approach is both strategic and deeply supportive. I’ve gained so much clarity, confidence, and momentum working with her.”

    Amanda Peters, Founder of VitalPath Insights

  • “Bre has helped so much this past year helping me move from solopreneur to running a real company with a team. Through her guidance, questions and example, I learned how to think like a business owner and could feel the shift in how I approach decisions. I highly recommend Bre and her advisory firm for founders looking to scale and grow with a supportive yet practical advisor.”

    Lance Miller, Founder of Level Set Films

  • “As a business advisor and fractional COO, Bre has been an absolute game-changer for Spot Pet Care. Thanks to Bre’s support we’ve been able to increase our profit margins through Bre’s financial and capacity planning short and long term. If you’re looking for a business advisor who delivers real results, Bre is the one you want in your corner.”

    Caroline Shin, Founder of Spot Pet Care & Store Vantage

  • “Bre is an incredibly inspiring and transformative business advisor and coach. Bre uses a tailored approach to deeply understand your business and your background as a business owner to push you towards success and achieve your business goals. Bre's expertise in client communication and setting professional boundaries have also been invaluable to my business.”

    Becca Meyer, Owner & Principal at BB Meyer Designs

CASE STUDIES

Why Choose Us?

MISHKA DOG CAKES

Pet Industry + Ecommerce

THE PLAYERS NETWORK

Women’s Sports

STUDIO MONDINE

Floral Design Studio

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